Business & Tech
Target Announces In-Store Boutiques
Retailer announced it's launching "The Shops at Target."
"Using the shop-in-shop design (like the designer shops you see in department stores like Bloomingdales) will fill mini store fronts with handpicked specialty boutiques from around the country," reported the Huffington Post.
"The Shops" will launch both in-store and online on May 6, featuring five first-round boutiques:
- The Candy Store from San Francisco;
- Beauty chain Cos Bar;
- Boston's Polka Dog Bakery;
- Privet House (home decor accessories) from Connecticut;
- The Webster (clothing and accessories shop) from Miami Beach.
The boutiques will be open for six weeks, then replaced with another set of shops in the fall.
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In addition, Target announced plans to test mini-Apple shops in 25 stores. No details were provided.
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