• Robert DeighNeighbor

  • Fairfax City, VA
  • Website

Robert Deigh is a communication professional with more than 25 years of experience in public relations, public affairs, marketing and journalism. He helps organizations large and small increase their visibility and build their brands by creating strong and positive relationships with key audiences -- including the news media -- resulting in a greater understanding and acceptance by those audiences of the organizations’ products, services and issues.

As principal of his own public relations firm -- RDC Public Relations, LLC – for the past 15 years, Deigh has served as communication counsel to executives in Fortune 500 companies; high-technology firms; education, construction, hospitality, remodeling and healthcare organizations; defense primes; the military and federal government; and non-profit groups. He is also a U.S. Army veteran.

Deigh is author of a popular PR book for small businesses: “How Come No One Knows About Us?” (W Business Books, Los Angeles). The book has won three national awards for excellence in business writing. He is also a frequent speaker and workshop leader on smart public relations strategies. Deigh writes extensively on communication topics and ghostwrites articles, complete websites and Op-Eds for clients.

Before starting his own company, Deigh was director of corporate communication for Blackboard Inc, in Washington, D.C., an online education company, where he helped build the company's image from a startup to an industry leader. Before coming to Blackboard, he was communication director of two divisions of America Online, Inc., where he helped created a higher awareness of the company’s many products and services. Prior to

America Online, he was senior vice president of a public relations/public affairs firm Ryan-McGinn, in Washington, D.C.

An award-winning writer and television producer/director, Deigh has more than a dozen years of journalism experience. He was a reporter and associate editor of U.S. News & World Report magazine. He has written for many other national and regional magazines as well as newspapers, television, radio and online media outlets.

Deigh served for seven years as director of communications of the national PBS (Public Broadcasting Service) television network where he was also its chief media spokesperson. He helped lead the network and its 350 member stations through communication campaigns involving new technology, new products, education initiatives, funding, programming and political issues. At PBS, Deigh was instrumental in helping stations of all sizes join together to leverage their promotion and PR efforts on regional and national activities. His efforts resulted in strong coverage in local, regional and national press. He also worked closely with individual stations to help build strong visibility in their local markets.

Deigh was an active-duty U.S. Army public affairs officer in the Panama Canal Zone and at a number of stateside locations. Also, he was an executive speechwriter and public affairs officer at the U.S. Department of Agriculture and a PR director at the American Newspaper Publishers Association. Deigh earned a bachelor’s degree in mass communications from Virginia Commonwealth University in Richmond, Va., and a master’s degree in public relations from The American University in Washington, D.C.

Deigh is active in the Washington, D.C. region’s business community. He is a member of the Public Relations Society of America, Unified Strategies Public Relations, Business Networking International, various chambers of commerce and other technology, business and communication organizations.

703-401-6339

robert@rdccommunication.com

www.rdccommunication.com

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